PARTNER: PT. Smelting
INDUSTRY: Copper smelting and refining
OBJECTIVE: To improve program accuracy, stakeholder engagement, and expand the scope of activities.
CHALLENGES:
Balik Ka Bumi Tourism Village itself has significant potential as a tourism destination based on local crafts and culture, but the utilization of this potential has not been optimal. The village’s branding is still weak, and the contribution of the crafts sector to the village economy is not yet significant.
On the other hand, there is no concrete and measurable data on the extent of the social and economic impact of the empowerment programs that have been implemented. Therefore, a systematic and evidence-based evaluation method is needed to measure the effectiveness of these programs. The Social Return on Investment (SROI) approach was selected as a measurement tool to determine the extent to which social investments provide tangible benefits for artisans and the broader community.
SOLUTION:
The economic benefits generated over the three years of the program amounted to IDR 820,653,277, while the net impact generated was IDR 705,653,277, equivalent to a social return on investment (SROI) of 8.08 for the period March 2020 to April 2023, indicating that for every IDR 1.00 invested by the company, the social return or Rp. 1.00 invested by the company yields a social return or social benefit of Rp. 8.08. Results from interviews with stakeholders indicate that the assistance provided has impacted increased income, enhanced capabilities, strengthened products, and improved the branding of Balik Ka Bumi Tourism Village as one of the villages developing the local potential of artisans.
IMPACT:
The empowerment activities for wood and bamboo artisans in Balik Ka Bumi Tourism Village conducted by PT Smelting during the 2020-2023 period have had a positive impact on stakeholders. The SROI ratio obtained from this program is 1:8.08, indicating that for every Rp. 1.00 invested by the company, it generates a social return or social benefit of Rp. 8.08.
This benefit value will increase by improving program accuracy, stakeholder engagement, and expanding the scope of activities.
Let’s support local artisans to rise and become self-reliant through high-quality wood and bamboo products from Balik Ka Bumi Tourism Village!
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