When a company implements a Corporate Social Responsibility (CSR) program, it is essentially opening a space for dialogue with the community. CSR is not merely about disbursing funds, providing assistance, or organizing social activities more than that, CSR is a commitment to listen, to understand, and to be present for the real needs of society.
However, an important question often arises: Do CSR programs truly provide benefits that are felt by the community?
The answer to this question gave birth to an important instrument: the Community Satisfaction Index / Indeks Kepuasan Masyarakat (IKM).
What is the Community Satisfaction Index (IKM)?
IKM is a measurement tool used to determine the extent to which the community feels satisfied with the services, programs, or initiatives they receive. Through IKM, the community’s voice is no longer just a story on the roadside or a brief word of thanks it becomes concrete data that can be analyzed, measured, and used as a basis for improvement.
With IKM, we can learn:
- Whether CSR programs meet the real needs of the community.
- To what extent people feel the impact in their daily lives.
- Which parts of the program need improvement to be more effective.
IKM is a mirror that reflects whether the goodwill of a company truly reaches the hearts of the community.
(Training and assistance on Social Mapping, SROI, and IKM with PT PLN (Persero) UIT JBT)
Why is IKM Important in CSR?
Imagine planting a tree in someone else’s yard. The tree may look beautiful, but does the homeowner feel comfortable with its presence? Does the tree provide shade, or does it block the sunlight they actually need?
That’s what CSR programs are like. They may appear good from the company’s perspective, but do communities feel the same way?
This is where IKM becomes crucial: as a bridge to ensure CSR programs are not only good in appearance but also genuinely beneficial.
IKM helps CSR evolve from merely being an obligation into a measurable manifestation of real care.
Of course, measuring IKM cannot be done carelessly. It requires the right methodology, a human-centered approach, and in-depth analysis so that the results are truly reliable.
This is where Filantra comes in.
With extensive experience in assisting various companies, Filantra helps measure the Community Satisfaction Index professionally and comprehensively. More than just numbers, the results of measurements with Filantra reveal the stories of what communities truly feel, their hopes, and how CSR programs can grow to become more relevant.
Contact Filantra and let’s measure IKM for your CSR program because every community voice deserves to be heard.